Spread the word

Help more people find this film.

This film spreads because people share it. On this page: the link to send, ready-made posts, images, and how to organise a viewing. Start by picking the one that fits you:

I want to tell friends A link to send, ready-made messages to post, and how to turn it into a movie night. Takes 30 seconds to one evening. Start here ↓ I can reach many people Newsletter, podcast, clinic, shop or a big following: a ready-made text, links with your name on them, and all the images. Grab your kit ↓ 🎁 I want to gift the film Some things are easier shown than explained. To a friend, your family or your whole customer list. Gift it →

🎁 Buy the film for someone.

Some things are easier shown than explained. Send the film to a friend (or two), your family, your customers or anyone you think needs to know about this, and let it do the talking. Pay what you can, from CHF 4.47 a person.

For friends and family → For customers or a team →
Friends & family

Share the first 5 minutes of the movie. 30 seconds

The beginning of the film is free to watch online, no payment, no catch. People watch it, get curious, and decide if they want to watch the rest. Copy the link below and send it to your people who need to see it. The friend with the sore knees. Your barefoot cousin. Your health insurance company rep.

Free
stupidshoesmovie.com/opening.php?utm_source=share&utm_medium=friend

The bit after the ? tells my dashboard the link came from a friend. That's all it does.

Friends & family

Post about it online. 2 minutes

Three ready-made messages. Use them as they are, or make them yours.

The group chat messageshort
Found a documentary about what normal shoes do to our feet. The first 5 minutes are free and they got me. Have a look: https://stupidshoesmovie.com/opening.php?utm_source=share&utm_medium=friend
The Instagram captionstory or post
I watched a documentary about shoes and now I can't stop looking at my toes. The first 5 minutes are free. Link in the bio of @stupidshoes_movie.
One line for anywhere elsetiny
Stupid Shoes — a documentary about why shoes aren't shaped like feet. stupidshoesmovie.com

Post it and tag @stupidshoes_movie — I reshare everything I see.

Even faster: reshare one of our posts.

Open a post below, tap the paper-plane icon under it, and choose "Add to story". Done.

stupidshoes_movie stupidshoes_movie The main trailer. Open on Instagram ↗ stupidshoes_movie stupidshoes_movie The trailer, history edition. Open on Instagram ↗ stupidshoes_movie stupidshoes_movie The verdicts: what the first audience wrote. Open on Instagram ↗ stupidshoes_movie stupidshoes_movie Wait. I have to pay to watch this? Open on Instagram ↗ stupidshoes_movie stupidshoes_movie Host a watch party. Your room, your people. Open on Instagram ↗

Tag someone in the comments.

Streaming services and TV channels notice when people tag them under a trailer — that's their proof an audience is waiting. And a health influencer who covers the film brings it to thousands at once. One comment from you is one vote:

For a streaming platform or your national TVone vote
Hey @YOUR-FAVOURITE-PLATFORM — this one belongs in your catalogue. 👟
For a health influencer you followone nudge
@YOUR-FAVOURITE-HEALTH-INFLUENCER you'd have a lot to say about this one.

Drop it under the trailer on Instagram ↗ — swap in Netflix, ARTE, SRF, BBC, your physio with the big following, whoever should see it.

Anyone can host

Turn it into a screening.

A living room with popcorn counts. So does a yoga studio, a running club, an office at lunchtime, a clinic waiting room after hours, or a conference hall with a few hundred seats.

You pick the date and the room size, pay once, and everything lands in your inbox in minutes — with an Event Kit that does the inviting for you.

Host a screening →
A full cinema audience with their arms in the air after a screening The Stupid Shoes Event Kit: poster, postcards and flyers
For people with an audience

Got a newsletter, a podcast, or a waiting room?

One partner's email sold 70 tickets in a single day. True story

If people listen to you, one mention does more than any ad I can buy. Here's everything, ready to paste.

A blurb for your newsletterready to paste
What are our shoes really doing to us? Stupid Shoes is a new documentary that spent a year putting that question to podiatrists, scientists and shoe designers. You won't believe what the director found. Or you will, and you'll wonder why you never asked. The first 5 minutes are free at stupidshoesmovie.com.

Your links — put your name in them.

The free opening:

stupidshoesmovie.com/opening.php?utm_source=YOUR-NAME&utm_medium=newsletter

Tickets & streaming:

stupidshoesmovie.com/watch.html?utm_source=YOUR-NAME&utm_medium=newsletter

Replace YOUR-NAME in both links with your name: lowercase, dashes instead of spaces, like foot-clinic-zurich. That's how I see exactly what your share did, so I can thank you with real numbers.

Invite Dee on your podcast →
Ideas · steal one

What this could look like where you work.

Anyone can post, blog or send a newsletter — that's everything above. But if you have a shop, a studio, a practice or a team, you can go further. Steal any of these.

👟 Shoe shops

  • A flyer or postcard in every bag, a QR code by the till.
  • The trailer playing on a screen in the shop.
  • A customer evening: fitting tips, a few toe games, then the film.
  • The film as a gift with every pair: a code on a card at the till.
Ask me for postcards → 🎁 Offer them a ticket →

📦 Shoe brands

  • A postcard with the film link in every delivery box.
  • One line in your order confirmation email.
  • A feature in your newsletter, with your own tagged link from above.
  • The film as a gift with an order: one code per customer, with your offer after the credits.
Ask me for print files → 🎁 Offer them a ticket →

🩺 Podiatrists, physios & medical spaces

  • The trailer on the waiting room screen, postcards at reception.
  • A patient evening: the film, then a Q&A where you're the expert.
  • One line in your patient newsletter or recall emails.
  • The film offered to your patients: one link, they watch at home.
Host a viewing → 🎁 Offer them a ticket →

🧘 Yoga, Pilates & movement studios

  • A "foot day": one class all about feet, toe games included, then the film.
  • A screening night after the last class — mats as seats.
  • A mini workshop: what the film shows, what your practice fixes.
Host a foot day → 🎁 Offer them a ticket →

🏃 Running clubs, gyms & coaches

  • A watch party after the long run. Pizza helps.
  • Ask the room when foot day is. Then show them the film.
  • The trailer on gym screens between classes.
Host a club night → 🎁 Offer them a ticket →

🏢 Workplaces — HR, wellbeing & safety teams

  • A lunch-and-learn screening. The film does the talking.
  • A slot in wellbeing or safety week — every employee stands on the topic all day.
  • A viewing plus a short talk from a local podiatrist or physio.
  • Not in one place? Gift the film to the whole team, each watches at home.
Host a work screening → 🎁 Offer them a ticket →

🏫 Teachers & schools

  • A class viewing — biology, health, design and consumer studies all fit.
  • The discussion guide is ready to go, questions included.
  • A shoes-off experiment day. The kids will report back.
Get the discussion guide →

💡 Something else entirely

  • Book club that takes a film night off? Choir? Alpine club? Office of one?
  • If you have people and a screen, it works.
  • And if you have an idea I haven't thought of, I want to hear it.
Tell me your idea →
Pictures · for everyone

Grab a poster, a still, or the trailer.

For your stories, posts and newsletters. For the trailer, send the link rather than a file — that way people always see the latest cut.

stupidshoesmovie.com/index.html#trailer
Stupid Shoes poster: feet crossing a pedestrian crossing
The posterTwo shapes: 2:3 for feeds, posts and email · 9:16 for stories and reels Standard · PNG ↓ Phone shape · PNG ↓
A woman looking at a wall of sneakers in a shoe shop
The wall of shoesJPG · 2560 px wideDownload ↓
An X-ray of two feet on a lightbox
The X-rayJPG · 2560 px wideDownload ↓
A circle of children’s feet in school shoes, seen from above
The circle of feetJPG · 2560 px wideDownload ↓
A sneaker cut open to show the layers inside
Inside a shoeJPG · 2560 px wideDownload ↓
Stupid Shoes logo
The logoPNG · navy & whiteDownload both ↓

Need anything else — another size, a different still, a print file? Let us know →

The only rules.

Everything on this page is yours to use to talk about the film, anywhere. Two asks: link back to stupidshoesmovie.com, and tag me so I can say thank you. That's the whole contract.

Something missing, or you have an idea I haven't thought of? Write to info@blossompeakprod.com — it's me reading, not a robot.